New food concepts are a hallmark of today’s commercial real estate market, particularly in infill urban markets where the new slogan is if you can vent it, you can rent it. In this semi-regular and not entirely real estate-related series, we’re going to jump onto the real estate food revolution one location at a time. We’ll be writing about our favorite food concepts and how they relate to today’s commercial real estate market.
Food Concept: Baked NYC
Location: 279 Church Street (TriBeCa)
Food tasted: The chocolate chip cookie
Baked NYC was a favorite bakery of mine when its only location was in Red Hook. Like the classic Your Momma joke, I had to take a bus and two trains to get there from my apartment. Fortunately for the cookie eaters of the world, Baked NYC opened a more accessible TriBeCa location a couple of years back, nestling a long, narrow shop that includes artisan sandwiches with the traditional baked goods.
The location is part of a bigger food hub that’s shooting up in that submarket, with a delicious competitor in Billy’s Bakery just a couple of blocks away as well as a high-end wedding cake shop and upscale Korean, Mexican, and Chinese-Portuguese fusion restaurants nearby. There are also a cluster of galleries and an improbable company that appears to offer luxury Roman-style baths (obviously, that’s a blog for another day).
The neighborhood is a combination of quiet, gritty, and funky, with a similar mix of area residents and passersby. We sampled their classic chocolate chip cookie, which was delicious, against the backdrop of a giant, elegantly-lit B.
Summary: Great location, sweet build, and excellent cookie!